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Impact of Artificial Intelligence-Based Security Mechanisms on Customer Trust in Fintech Services: A Perceptual Study in Karnataka

The rapid growth of Financial Technology (FinTech) services has transformed the financial ecosystem by enabling fast, convenient and Technology-driven financial transactions. However, increasing dep...

Integrating ESG and DEI into Corporate Strategy: A Systematic Literature Review and Framework for Corporate Performance

This study examines the strategic integration of Environmental, Social, and Governance (ESG) and Diversity, Equity, and Inclusion (DEI) within corporate strategy and its implications for corporate p...

Determinants of Operational Efficiency in Quick Commerce Dark Stores: An Empirical Study from Bengaluru

With Quick commerce rapidly gaining momentum, the need for effective operating models, especially for Dark stores, is increasing dramatically. This paper focuses on the most critical aspects for ope...

IMPACT OF GREEN BRANDING CUSTOMER RETENTION THROUGH REPURCHASE PROGRAMS

The growing Environmental awareness among consumers has encouraged businesses to adopt Green Branding strategies to strengthen customer relationships and improve long-term retention. This study exam...

Digital Marketing of FinTech Platforms and Its Impact on Financial Inclusion and Economic Sustainability in India

The Financial Services sector has been greatly impacted by the fast-paced development of Financial technology (FinTech) and Digital Marketing innovations, which have enhanced Digital access, Custome...

Flexible Work Practices and Work–Life Balance: An Empirical Study on Employee Performance in the ITES Sector

In this study Research Methodology is descriptive and analytical research and the types of data used in Research are Primary data and Secondary data. The data collection for primary data was done usi...